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By Lookout Staff June 3, 2024 -- Santa Monica College (SMC) fashion students will showcase their latest designs before a professional judging panel at LA Mode 2024, the annual student fashion show this month.
LA Mode 2024 "is a collaborative affair," with SMC photography students “shooting” the show and the designers’ "look book photos and media and communication students producing and editing interview videos. Industry professionals, including designers, stylists, costume designers and retailers, will pre-evaluate the collections “up close” on May 30 at SMC’s main campus design studio. They will select winners in categories that include "marketability, creativity, sustainability, technical achievement, and outstanding collection," organizers said. The winners will be announced at the event. The evening will also feature the presentation of the eighth annual Style and Substance Award, honoring Jade Sykes, owner of the brand development, wholesale sales and consultancy firm The Gem Agency. Prizes are donated by Netflix, Tukatech, Aims360, members of the Santa Monica community and LA fashion industry supporters. Admission to the show is $25 and $20 for college students with an I.D. and can be purchased in advance at smc.edu/tickets with a modest service fee applied. The SMC Fashion Program offers Associate degrees and certificate programs in both Fashion Design and Fashion Merchandising. For more information visit smc.edu/LaMode or send an email to LaMode@smc.edu. |
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