By Lookout Staff

June 25, 2026 -- Santa Monica will celebrate its beach roots this weekend as the “Pier 360” Beach Festival returns with two "action-packed" days of ocean sports, live entertainment and beach culture, Pier officials said.

 

 

 

 

 

 

The free, all-ages festival -- which takes place Saturday and Sunday from 9 a.m. to 5 p.m. -- transforms the beach and the Pier into "the ultimate Southern California summer experience."

The festival features paddle board races, ocean swims and beach volleyball tournaments, as well as music, food, interactive experiences and "nonstop good vibes."

“Pier 360 captures everything that makes Santa Monica special -- our connection to the ocean, our active beach lifestyle, and the incredible energy of the Pier,” said Jim Harris, executive director and historian of the Santa Monica Pier.

The festival -- which traces its roots to the 1930s, when paddleboard racing first took hold at the Pier -- "celebrates the rich traditions of California beach life while showcasing today’s most exciting sand and sea competitions," organizers said.

“From paddleboard racing traditions that began here nearly a century ago to skateboarding, volleyball, and strongman competitions, this festival celebrates the spirit of Southern California beach culture in one unforgettable weekend,” Harris said.

While general admission is free, guests can upgrade with a Pier 360 Festival Pass, a $25 add-on that includes an official festival T-shirt, swag bag, one Pacific Park ride and one complimentary beverage ticket.

Beach activities begin at 8 a.m., while the Pier deck opens at 10 a.m, organizers said. Some competitions require advance registration and entry fees.

“Pier 360” Beach Festival is produced by Santa Monica Pier Corporation, along with community partners and sponsors.