By Lookout Staff

January 8, 2025 -- The American Red Cross is soliciting help for victims of the Pacific Palisades fire, while the County's top prosecutor is vowing to punish those who prey on them.

Newly elected LA County District Attorney Nathan Hochman Wednesday warned those individuals "who are targeting vulnerable victims" and "preying on their misfortune."

"Let it be clearly known that those who seek to illegally profit from the pain and suffering of others -- whether through looting, fraud, theft, burglary, or any other form of criminal activity -- will not go unpunished," Hochman said.

"We will identify, arrest, and prosecute you to the fullest extent of the law, and you will face the maximum penalties for your actions."

Also on Wednesday, Red Cross officials outlined ways residents can help the victims of the fire blazing just north of Santa Monica that has consumed 15,800 acres and destroyed more than 1,000 structures.

Those who want to help can offer financial support, donate blood or sign up to become a volunteer, in that order, said Sean Inoue, executive director of the Westside LA Red Cross.

"Resident needs, and the situation, is so dynamic that often the best way to provide immediate relief is to buy the items/supplies for an individual at our shelters," Inoue said.

"Folks can always send a check directly to the chapter, or visit Redcross.org/donate to make a donation online."

In an email sent to the Santa Monica Chamber of Commerce, Inoue urged everyone to "keep a very close eye on these fires."

"With winds where they are now, any shift can be deadly and there is no containing this fire," he wrote.

"Once the fire is contained and extinguished, we'll have a much better understanding of the damage and client/resident needs. Right now, focus remains on Emergency Shelter, Feeding, and Comfort (Emotional and physical)."

Federal officials on Wednesday also urged victims grappling with the psychological impacts of the fire to contact the government's Disaster Distress Helpline.

The hotline offers counseling for victims of natural or man-made disasters who are experiencing "anxiety, stress, or other emotional distress."

Trained counselors, who are available 24/7, can be contacted by calling or texting 1-800-985-5990.

"Callers need not be directly impacted by the incident," officials said.