By Lookout Staff

December 11, 2025 -- With the holiday season in full swing, residents and visitors can have special shopping, dining and entertainment offers at their fingertips as they explore Santa Monica.

Santa Monica Travel & Tourism's (SMTT) 2025 Holiday Pass invites residents to unlock exclusive holiday deals using a free, mobile-friendly experience built in partnership with Bandwango.

Now through Sunday, January 4, users can sign up for the free pass and receive it instantly via SMS and email to receive the latest deals at Santa Monica restaurants, shops and attractions, SMTT officials said.

“Santa Monica shines during the holidays,” said Misti Kerns, SMTT's president and CEO. “The Holiday Pass celebrates our community by making it easier than ever to discover local businesses, enjoy festive perks and experience the magic of the season.”

In addition to cashing in on exclusive deals, users can collect points to win prizes and take advantage of special offers on gifts, dining and winter activities all season long.

Offers include percentage or dollar-based discounts, BOGO promotions and free items with purchase. The pass is entirely mobile, allowing visitors to check in or redeem offers on their phones, with no codes required.

Users can register for the free Holiday Pass at explore.santamonica.com/holiday-pass and start checking in at participating locations, unlocking exclusive offers and collecting points toward holiday-themed rewards.

The rollout of the Holiday Pass follows the success of SMTT’s inaugural gamified pass introduced during LA Tech Week in October.

For more information about SMTT and what Santa Monica has to offer, visit santamonica.com, email info@santamonica.com, or follow SMTT on Instagram (@SeeSantaMonica), X (@GoSantaMonica) or Facebook (@VisitSantaMonica)