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Santa Monica Officials Seek Input on Lincoln Boulevard Makeover

Santa Monica Real Estate Company, Roque and Mark

Pacific Park, Santa Monica Pier

Harding Larmore Kutcher & Kozal, LLP  law firm
Harding, Larmore
Kutcher & Kozal, LLP

Convention and Visitors Bureau Santa Monica

By Niki Cervantes
Staff Writer

August 19, 2015 -- If you have ideas about how Lincoln Boulevard in Santa Monica can be turned from a bland, busy thoroughfare into a more inviting strip, City officials are listening.

The public can weigh in online with opinions on the Lincoln Neighborhood Corridor Plan (LiNC), which attempts to make the thoroughfare lined with light-industry, car repair shops and small businesses into a street that invites walking. 

The online survey includes queries about the length and location of medians, which type of pedestrian street light poles are most appropriate and seating options. Also envisioned for the boulevard are improved sidewalks, crosswalks, revamped facades and art murals.

The survey includes room for individual comments on what is, or isn’t, working on Lincoln Boulevard. Some participants worry the improvements will slow traffic and send drivers onto smaller nearby streets, while others think it’s possible to keep traffic flowing.

“Clean Lincoln up, make it flow better but don't divert traffic into the neighborhoods,” reads a comment on the online survey.

“We can beautify the boulevard even if it is a major traveling artery,” reads another. “It's been done in major cities throughout the world.”

At issue is Lincoln Boulevard from the I-10 south to Ozone Avenue at the city’s southern border, a popular thoroughfare for trucks, work vehicles and buses. 

The regional north and south transportation artery runs through Venice, Marina del Rey, Playa Vista and Westchester and connects to Pacific Coast Highway north and south to LAX.

Neighbors have complained about the thoroughfare for years, both because of its congestion and less-than-appealing appearance, officials have said.

Last year, the Santa Monica Planning Commission expressed its support of the City’s plans to improve the 1.25 mile-stretch of Lincoln being studied.

A workshop this month attracted some 80 residents and businesses, and the online survey is meant to build on that feedback, officials said.

A wide range of major changes are being discussed for the thoroughfare, including alterations to the street design, ways to improve the look of businesses, a beautification campaign and ways to control parking and traffic with a greater focus on bus ridership.

The City’s streetscape design includes improved crosswalks and signals, sustainable lighting and the elimination of curb cuts and driveways.

Businesses, meanwhile, would take some short-term approaches, such as adding new paint, planters and signs, creating a business improvement district and bringing in new industry, officials said. Also being talked about are murals and more creative signage.

City officials also are exploring ways to address parking and traffic congestion by modifying parking requirements and creating shared employee parking.

There would also be a push to improve ridership on the city’s Big Blue Bus and to use dedicated bus lanes to improve efficiency, officials said.

Anyone interested in the issue can take a short opinion survey on improvements for the thoroughfare by visiting

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