By Lookout Staff

April 22, 2011 -- The grand opening of the Market at Santa Monica Place is less than a month away, and five new purveyors have jumped on board.

Holistic farm-sourced skin care products and one-of-a-kind floral arrangements join foodie delights such as organic ice cream, fair-trade coffee and hand-made chocolates, all soon to be available on the top floor of the popular mall.

“The Market will be filled with wonderful food and entertaining experiences – from watching your just-ordered baked soufflé and a pastamaker shaping tonight’s dinner to taking a fun class on modern flower-arranging,” said Michael Guerin, assistant vice president of leasing, Macerich.

“We know this is going to be a lively and welcomed destination to the food landscape on the Westside,” Guerin said.

When the Market opens on May 20, shoppers will face an increasing array of enticing choices.

Already a well-known Malibu fixture, Beachy Cream will serve “retro-chic” all-natural ice cream sandwiches in tempting flavors like Key Lime Cowagunga and Ginger Wipe Out.

Those who care about the sourcing of their coffee beans will appreciate the first Santa Monica location of Groundwork Coffee Company, one of the better coffee purveyors in the city, fans say. Groundwork's coffee is 100 per cent organic, fair-trade and Kosher, and custom blends will be available.

L'Artisan du Chocolat – what more do you need to know? It's chocolate! Hand-made by the company’s French chocolatier, these chocolates use natural ingredients only with no preservatives.

But it's not all food – other sensual pleasures abound.

Food For Your Skin – that's what Benedetta promises. Small batches of holistic skin-care formulas made with fresh, alive ingredients ensure that your skin will thank you.

And finally to top things off, flowers. Local floral designer and entrepreneur Jenny Barker's creation, Magical Blooms, offers unique arrangements, floral design classes and more.

These five vendors – along with others – will open out onto their own food court, sharing the third floor with the Dining Deck already is one of the most iconic elements at Santa Monica Place.