6, 2007--The goal of a redeveloped Santa Monica Place is to
create a relevant, open-air city streetscape, complete with vibrant
dining, shopping, and gathering spaces that fit within the urban
fabric of downtown Santa Monica. This adaptive re-use will replace
a dated, fully enclosed suburban style mall that has become out
of step with this forward-thinking community.
Today’s submittal to the Santa Monica Redevelopment Agency
and the City of Santa Monica follows the Pre-Application/Technical
Submittal from Dec. 15, 2006. Throughout the entire approval process
over the months to come, Macerich will address requests and comments
from all participating public entities in order to create a final
project that we hope will be embraced by the Santa Monica community.
About the New Design
Reflecting the modern sensibility of Santa Monica residents, the
new design brings a fresh architectural language to the property.
The design takes the roof off the central portion of the current
structure to provide for open-air walkways, sun-filled spaces, spacious
public gathering spaces and even a third-level, rooftop public dining
deck to take advantage of unparalleled light, ocean breezes and
views. A series of offset, elliptical shapes will offer distinctive
visual appeal, as well as maximize sunshine and light throughout
At the heart of the project on the main level, will be an open
plaza – free of clutter – to provide a truly post-modern
gathering space in sync with this cutting edge, creative community.
Inspired by open plazas in Italy and elsewhere, this unique space
is designed to be the confluence of four distinct entrances to the
property. In terms of design, each of the four blocks of the project,
though unified, will subtly reflect neighboring parts of the city,
from more organic shapes that face west to the beach to eclectic
facades that will be a welcome and natural link with Third Street
Promenade to the north.
The new design accomplishes twin goals: It provides an accessible
yet iconic addition to Santa Monica’s commercial landscape,
while also connecting and fitting in with the project’s established
and admired surroundings.
Incorporating Community Feedback
Responding to the interests and priorities of Santa Monica residents,
this proposed adaptive re-use incorporates six key requests made by
community members during a thorough community outreach process. These
- Build something of reasonable scale, in line with Santa Monica’s
- Create a better connection with Third Street Promenade
- Include open-air, views and street-retail elements
- Develop an environmentally sound project
- Make retail the primary use at Santa Monica Place
- Pay attention to traffic and parking
In one of the signature amenities of the new project, the third-level,
open-air public dining deck will feature a broad range of dining
options, shaded and sun-soaked public gathering spaces Other key
amenities include a public art installation and a safe and appealing
children’s play area – both features that are important
to Santa Monica residents.
Same Footprint, Reasonable Scale
The overall plan calls for retaining the current scale and working
within Santa Monica Place’s same footprint and height limits,
featuring just three stories. In fact, the new project will have
slightly less retail space than the center’s current 553,000
square feet of gross leasable area. Plans also include reconfiguring
the existing City-owned parking decks adjacent to Santa Monica Place
to accommodate the open air retail at Third Street and Broadway.
From a retail standpoint, a new Santa Monica Place will tap sizeable
interest on the part of retailers to bring their state-of-the-art
concepts to an environment that complements the attractions of Third
Street Promenade and Santa Monica’s other successful shopping
streets. Macerich will work diligently to attract a broad, quality-focused
retail and restaurant mix that serves currently unmet needs of Santa
Monica residents in a convenient setting.
Macerich looks forward to its continued, positive work with the City
of Santa Monica and local residents to bring a vital and attractive
retail center to the heart of this community that prizes its distinctive
quality of life and unique aesthetic outlook.