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Santa Monica-Based E-Scooter Company to Offer Monthly Rentals
By Lookout Staff
April 30, 2019 -- Santa Monica-based Bird, one of the City's two e-scooter rental operators, announced Tuesday it would offer monthly rentals at a flat rate.
The company will begin offering the service in the next few weeks in San Francisco, where customers can sign up for a monthly personal rental for $24.99, company officials said.
The company, which also is launching the service in Barcelona, "will roll out to additional cities throughout the world this spring," officials said.
Among the customers being targeted in San Francisco are low-income residents, officials said.
"Affordable and reliable transportation is an issue challenging city residents everywhere," officials said in a statement.
"In San Francisco, it is especially out of reach for the most vulnerable members of the community.".
Bird officials cited studies that found the average low-income Bay Area household spends as much as 24 percent of income on transportation.
"Renting a Bird for an entire month of unlimited use will cost less than just a couple of ride hail trips or parking garage days in most cities," said Travis VanderZanden, Bird founder and CEO.
An e-scooter charger and lock will be delivered to the designated location, then picked up when the rental expires.
Last August, Bird was one off two companies named to participate in a 16-month City pilot program testing how e-scooters will be regulated ("Bird, Lime Named Among Companies Allowed to Rent E-Scooters in Santa Monica Pilot Program," August 30, 20018).
Bird and Lime, the other company chosen, are each allowed an initial fleet of 750 e-scooters.
Both companies had been shunned by a special City committee that ranked the applicants near the bottom of the list.
Bird and Lime flipped the off switch for e-scooters for a day in retaliation and staged a rally at the steps of City Hall.
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