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Santa Monica Tourism Industry Holds Holiday Clothing Drive


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By Lookout Staff

November 20, 2018 -- Those who wish to donate spare clothing fit for a job interview have until December 9 to drop off the items at Santa Monica Travel & Tourism’s (SMTT) Main Street Visitor Center.

The drive -- which benefits Chrysalis-Santa Monica, a job placement agency for the poor and homeless -- is part of Santa MoniCARES, a coalition of SMTT representatives and community partners, tourism officials said.

The new initiative is "seeking to harness the hospitable nature and generosity of Santa Monica’s tourism industry to provide support to the city’s local nonprofit agencies," officials said.

In its first drive, Santa MoniCARES will collect new or gently used professional clothing, including clean and ready-to-wear suits, pants, blazers, blouses, skirts and dresses at the visitor center at 2427 Main Street.

"With this clothing drive, Santa MoniCARES aims to help individuals achieve economic independence by providing professional attire to support Chrysalis’ efforts to achieve self-sufficiency through employment," officials said.

Chrysalis-Santa Monica, a nonprofit organization, is "dedicated to creating a pathway to self-sufficiency for homeless and low-income individuals by providing the resources and support needed to find and retain employment," officials said.

Santa MoniCARES will engage employees of hotels, restaurants, attractions, retailers and other businesses to provide volunteer hours, funding and support for local non-profits.

These "incredible organizations," officials said "are tackling vital issues affecting the community including homelessness, environmental protection, hunger, workforce development, cultural programming, at-risk youth, elderly assistance, and more."

Misti Kerns, President/CEO of SMTT, said there is strength in numbers when it comes to tackling these issues.

“Members of the hospitality and tourism industry have long been generous supporters of the Santa Monica community contributing to the well-being of residents in a variety of ways,” Kerns said.

“Santa MoniCARES will allow our industry to come together with greater strength and give back to those in need with a unified presence.”

Santa MoniCARES is offering text ahead curbside pick-up. Donors should text (424) 443-8830 15 minutes ahead of arrival and an SMTT staff member will help them unload their vehicle.


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