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Santa Monica Launches Car Free Friday Initiative HOME ad for NO on LV Initiative link

Santa Monica Real Estate Company, Roque and Mark
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Harding, Larmore
Kutcher & Kozal, LLP

Convention and Visitors Bureau Santa Monica

By Lookout Staff

October 7, 2016 -- If you see fewer cars in the often traffic-clogged streets of Santa Monica this Friday, it is no coincidence.

The City is launching its "Car Free Friday" as a way to encourage small business, schools and workplaces to "give car-free living a try for a day," officials said.

"By providing incentives, tips, and support for people to walk, bike, train, or bus once a week, the City of Santa Monica hopes to make it easy and safe for people to make the shift to being car-free and carefree more often," officials said in a statement.

"Car Free Friday" is Santa Monica's latest initiatives to reduce gridlock in and around the city's Downtown that prompted City Manager Rick Cole in August to say that "our streets are jammed" ("Record Crowds Jam Downtown Santa Monica this Summer," August 23, 2016).

Other initiatives include the "Breeze," a $10 million bike-share program launched last November that is the first of its kind in the region.

City officials also installed a dozen new pedestrian scramble intersections downtown, revamped all Big Blue Bus routes to mesh with Expo and launched the “GoSaMo” campaign to build awareness and encourage motorists to try alternative modes of transportation.

As part of the "Car Free Friday" initiative, City officials are encouraging businesses to post GoSaMo window stickers "to help customers navigate the closest BBB stop, Expo station, or Breeze station."

Officials also are encouraging residents and workers to organize a local “tryathlon” (a theme tour of the city using alternative forms of transportation.

The City is offering a toolkit to help residents, workers and students become involved in "Car Free Friday." To access the toolkit visit the City's "Car Free Friday" page.

To learn more about GoSaMo visit

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