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Tourism Bureau Hires Irish Firm

By Lookout Staff

August 7 -- In an effort to keep British tourists flocking to Santa Monica, the Convention and Visitors Bureau announced Monday that it has hired ProTravel Marketing, Dublin as its Sales and Marketing representative in Ireland.

The firm will educate Irish tour operators, consumers and the travel industry on Santa Monica’s attractions, especially its outdoor activities, museums, and dining and shopping options, bureau officials said.

“Ireland is a strategic market for the USA with strong positive growth forecasted, supported by an increase in direct flights from Dublin to Los Angeles International Airport (LAX),” said Misti Kerns the CVB’s president/CEO.

“We are delighted that (ProTravel) has joined forces with the bureau, and are excited about the opportunity of inviting more Irish travelers to experience all of the wonderful things Santa Monica has to offer.”

Pro Travel officials vowed to expand awareness of Santa Monica in Ireland.

“ProTravel Marketing is dedicated to providing the highest level of commitment and performance,” said Ciaran Carraher owner of ProTravel Marketing, who has worked in the travel industry for 27 years. “We guarantee expanded growth and brand awareness for Santa Monica in Ireland.”

Carraher is responsible for the overall running of ProTravel Marketing, as well as driving sales and marketing initiatives, specifically in sales and marketing, CVB officials said.

“He has worked in the most demanding sales and marketing roles for some of the most recognized leaders in the travel business, both in the United States and in Europe, with first hand experience in California,” officials said.

A native of Dublin, Carraher has a comprehensive knowledge of the Irish travel and tourism industry with a dedication, enthusiasm and understanding of the latest worldwide travel trends, Kerns said.







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