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Change, Change, Change
By Ed Moosbrugger
Don't blink or you'll miss something. Change is happening so fast in
the Bayside District and entire downtown that it's hard to take it all
in.
-- Clothing stores are proliferating on the Third Street Promenade, sometimes
replacing restaurants. Ironically, not too many years ago people were
concerned that there weren't enough retail stores to provide a balance
to the restaurants and entertainment venues downtown. Now some are worried
that too many restaurants will be forced off the Promenade by high rents.
-- New restaurants are springing up on streets around the Promenade.
(Among those planning to come: Benihana, California Pizza Kitchen and
Houston's.)
-- As demand for space by retail chains increases, many independent businesses
on the Promenade have departed or will soon. Some of them are relocating
to less expensive sites in downtown Santa Monica, which probably will
strengthen the appeal of those streets to shoppers.
-- The downtown core is suffering some of the consequences of rapid business
growth, including traffic and parking problems. Concerns about parking
led the city to create a task force to seek solutions.
-- More new multi-use buildings are springing up, and the ground-floor
retail spaces in some of them promise to bring more life to streets surrounding
the Promenade.
-- The downtown area is undergoing the inconveniences that go with almost
non-stop construction activity, including the new Transit Mall. This brings
back memories of disruptions caused when Third Street was originally closed
to vehicular traffic between Wilshire Boulevard and Broadway for construction
of the outdoor Santa Monica Mall (which was completed in 1965) and when
the mall was redone to become the Third Street Promenade (completed
in 1989).
With so much going on, this monthly column will try to keep readers abreast
of some of the key business trends and issues downtown. Hopefully, the
perspective that comes from having covered Santa Monica business since
the mid-1960s will add something to the mix.
Indeed, it's important in moving forward to understand a bit of what
happened before. The original Santa Monica Mall was successful for a while,
gaining national attention when it opened. But it then fell on hard times
for several reasons, including competition from new shopping centers and
a lack of direction. There was no unifying force, such as provided today
by the Bayside District Corp.
Downtown must continue to be attentive to keeping itself attractive and
marketing effectively because it faces new competition. One of the big
issues facing downtown right now is parking. People with a stake downtown
need to make their voices heard, but there was a pretty slim turnout at
a recent community workshop presented by Santa Monica's Downtown Parking
Task Force. Some people in attendance urged more, better publicized meetings
to get more people involved.
Some of the questions on a questionnaire handed out at the workshop are
worth thinking about.
For starters, does the city need to increase the amount of parking downtown?
And what strategies should the city follow with limited funds: retrofit
existing parking structures; add spaces to existing structures; tear down
and rebuild existing structures and add more parking and retail space
while improving circulation; add parking in other locations within walking
distance of downtown; add parking within shuttle distance?
The Bayside District is fortunate that the planners of the original outdoor
Santa Monica Mall had the vision to build the six public parking structures
on Second and Fourth streets in the late 1960s to handle expected business
growth through shared parking. These buildings were designed so that they
could be expanded upward as parking demand increased, and some of them
were.
It may make sense -- depending on costs and the availability of alternative
parking during construction -- to tear down and rebuild with attractive
ground-floor retail space, which would make Second and Fourth streets
more appealing to pedestrians.
Any discussions should keep in mind the people who invested in the downtown
area -- in both good times and bad -- with the expectation that parking
on those sites would be expanded as demand grew.
That's not to say that other steps, including encouraging use of public
transportation, aren't also necessary.
Ed Moosbrugger's column also appera in "Bayside Beat," the
Bayside District Corporation's monthly newsletter.
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